Why do you need a Transcreation Service?
Transcreation is the creation of precise brand content for multilingual consumption. Standard translation and localization can’t meet the requirements of today’s marketing content.
One of the biggest pitfalls translators do while translating content is that they translate everything literally which lacks the creative and emotional intent of content and doesn’t ensure cultural nuances. As soon as we are dealing with marketing material the end product shouldn’t feel like a translation otherwise the target audience can’t associate with the delivered marketing text. A Transcreation service combines translation and copywriting skills to show that local references and unique language characteristics have been adapted. Nevertheless, the message of the marketing content will be loyal to the source and follows the company’s style.
Transcreation can be used when translating the following content:
- Idioms and Taglines
- Branding Materials
- Humorous Content
- Country-Specific Phrases
- Wordplay / Puns
Your creative marketing content demands quality and precision beyond the capabilities of standard Translation Services. Only transcreation services meet those demands.
Transcreation of your Marketing Content
It can be pricey to create good marketing content. But you must often pay a few extra Dollars for valuable content that strongly connects with your audience. Apparently everybody can produce content but apparently, not everybody is good at it. You will find content creators for less than 0.017€/word on the internet. But professional texter like me with an academic background will never work for this price. The price estimates the quality you’ll receive in the end. The creation of good content costs time and needs experience, it also requires an excellent grasp of the language, right tone, understanding of the target group and a particular level of creativity.
Protect your investments and provide a consistent professional reading experience for your audience with well-written content from a dedicated German native speaker, language teacher, linguist and long-term professional for creative writing.
Content types to consider:
How does the Transcreation Service work?
Everything begins with a review of your content to figure out if a Transcreation Service or Translation Service is appropriate. The next step is to quote a price depending on the content type, style, topic, and size. This is part of the service and for sure it is free of charge. During the writing process, language differences will be identified, and culture and consumer behavior analyzed to ensure that the end product elicits the same approach as the original content.
Once the project is completed and meets the client’s expectations, the service will be invoiced if no revisions are desired.